Anna Luiza Madella Daniel

Anna Luiza Madella Daniel is a highly experienced professional in consumer insights and market analysis, currently serving as the Consumer Insights Lead for Hormel Foods International since March 2022. At Hormel, Anna established the Consumer Insights area and has successfully led global projects across multiple regions, enhancing the understanding of consumer behavior. Prior to Hormel, Anna held various roles at Unilever from 2015 to 2022, including Global Consumer & Market Insights Coordinator for TRESemmé, where Anna managed global research to improve brand growth in LATAM. Additional roles at Unilever included CMI PDC Social & Business Analytics Coordinator and Consumer & Market Insights Coordinator. Anna's earlier experience includes market intelligence positions at Volkswagen do Brasil, Ipsos, and GfK. Educational qualifications include a post-graduate degree in Market Intelligence from ESPM and a degree in Business Administration from Pontifícia Universidade Católica de São Paulo.