Damita Crouse

Damita Crouse is a seasoned professional with extensive experience in consumer insights and brand management at Hormel Foods, serving as Senior Insights Manager since January 2011. Crouse leads the Insights for the Snacking & Entertaining vertical, managing key brands such as Planters and Hormel Pepperoni, while focusing on brand equity tracking and foodservice insights. Prior roles at Hormel Foods include Consumer Insights Manager and Senior Consumer Insights Analyst, among others. Additionally, Crouse has experience as an On-Site Packaging Coordinator with Schawk Minneapolis. Academic qualifications include a Certificate in Essentials of Marketing from Northwestern University's Kellogg School of Management, a Certificate in Principles of Market Research from The University of Georgia, and a Bachelor of Fine Arts in Graphic Design from Western Michigan University.