Lance Vanderlinde

Lance Vanderlinde is a seasoned business development professional with extensive experience in the Canadian market. Currently serving as the Director of Business Development at Hormel Foods since April 2023, Lance oversees growth for brands such as Columbus Craft Meats and Justin's. Previously, Lance held the position of Director of Business Development at ziing.com, where responsibilities included developing strategic sales insights and enhancing customer relationships. At Ocean Spray Cranberries, Lance focused on expanding sales through key partnerships, particularly within Costco Wholesale. Additional experience includes leadership roles at Oberto Snacks Inc., where Lance managed sales across multiple international markets, and at AdVintage Brands Inc., leading a startup in the wine and spirits sector. Earlier in their career, Lance refined market strategies as Market Manager at Energizer-Schick Canada. Lance holds a Bachelor of Commerce in Marketing from the Haskayne School of Business.