Horseware Ireland
Carma Caughlan is an accomplished marketing executive with extensive experience across various industries, including animal health, ecommerce, and retail. Currently serving as Chief Marketing Officer at Horseware Ireland and owner of Rare Horse LLC, Caughlan specializes in strategic marketing consulting for specialty retailers. Previously, Caughlan held significant roles such as VP of Consumer Marketing at Covetrus and Chief Marketing Officer at SmartPak, the largest US direct-to-consumer ecommerce provider for equestrian products. Additional experience includes leadership positions at Bath & Body Works, Deckers Brands, Nike, and Intel, demonstrating expertise in consumer engagement, loyalty marketing, and communications strategy. Caughlan holds an MBA in Marketing and Global Business from the University of Portland, along with various certifications in digital marketing and executive leadership.
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Horseware Ireland
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At Horseware, our mission is to “Make Life Better”. Everyday we come to work to try and make life better for the horse, the rider, our retail partners, our employees and the world. The company was founded by Tom MacGuinness in 1985 out of the necessity to make life better for the horse. He had a very simple philosophy back then: “If you could send a man to the moon, we could make a horse rug that that didn’t leak, didn’t make the horse sweat and didn’t move when the horse rolled, and so the Rambo original rug was born”. Today, we are the global brand leader in horse rugs and equine products, selling to over 70 countries worldwide, with more than 300 employees and wholly owned facilities in Ireland, the USA, China and Cambodia.