Yashar Nategh

Yashar Nategh is currently the SVP Global Consumer Experience & E-Commerce at HORST BRANDSTÄTTER GROUP, where he is deeply involved with Playmobil. Prior to this role, Yashar was the Director Global Consumer Experience & E-Commerce at PLAYMOBIL | Horst Brandstätter Group. He has also held positions at Wayfair, Groupe SEB, Puma SE, snea-q Markenmanagement GmbH, Siemens, and EBS AG. Yashar's expertise lies in e-commerce, key account management, category management, and sales. He holds degrees in Diplom-Kaufman, Betriebswirtschaftslehre, and Vordiplom, Wirtschaftsingenieurwesen from Technische Universität Berlin.