Elia Johnston

Elia Johnston is an experienced marketing professional currently serving as the Director of Marketing at the Horticultural Trades Association since August 2022, where responsibilities include member recruitment, retention, and comprehensive marketing strategies. Prior roles at UK Flooring Direct encompassed positions from Chief Commercial Officer to Head of Marketing, showcasing an extensive background in commercial leadership and marketing operations. Elia's prior experience at Homebase involved leading a marketing team, driving strategic initiatives, and implementing changes in promotional strategies to enhance customer engagement and brand awareness. Elia holds a Bachelor’s degree in Business Management from the University of Central Lancashire.