Melanie Platt

Melanie Platt is an experienced digital marketing professional with a strong focus on PPC and SEA strategies. Currently serving as the Senior PPC Executive at Hostelworld Group since September 2016, Melanie leads stock management and keyword projects and manages bidding and campaigns in Google Search Ads 360. Prior to this role, Melanie held several positions at Erento GmbH, including Senior SEA Manager, where responsibilities encompassed overseeing paid channel activities across multiple countries and brands. Earlier experience includes roles at Google and europartner reisen Walter Beyer GmbH, alongside a Bachelor of Arts in International Business from Fachhochschule der Wirtschaft.