Rima Barker currently serves as the VP of Planning and Allocation at BoxLunch since January 2022, with an extensive background in merchandise planning and e-commerce. Previously, Rima held multiple leadership roles at Hot Topic from January 2012, including VP of Ecommerce Planning and Merchandising, and Senior Director of Merchandise Planning, contributing to five years of double-digit growth. Rima's expertise includes managing sales and inventory, collaborating with CFOs and executive teams on EBITDA goals, and overseeing omni-channel product strategies. Rima’s earlier career includes roles at Pacific Sunwear, Metropark, and Billabong, following education in Merchandise Marketing from FIDM and degrees in Sociology, History, and English from the University of California, Riverside.
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