Gemma Davies

Gemma Davies is an accomplished marketing professional with extensive experience in Account-Based Marketing (ABM) and strategic leadership. Currently serving as the Head of Global ABM at ServiceNow, Gemma has played a pivotal role in developing and executing global ABM strategies, fostering best practices, and mentoring marketing talent. Notable past roles include positions at The Marketing Practice and Apttus, where Gemma excelled in aligning sales and marketing efforts to drive international growth. Also engaged with industry organizations such as HotTopics.ht and B2B Marketing, Gemma contributes to thought leadership and award judging. Educational qualifications include a BSc in Consumer Behaviour and Marketing from the University of Reading and various leadership training programs.