HOTALING & CO.
Rowena Rivera is an experienced digital marketing professional with a robust background in e-commerce and growth marketing. Currently serving as the Digital & E-commerce Manager at HOTALING & CO. since April 2024, Rivera previously held positions such as Sr. Manager of Growth Marketing & Analytics at Amyris and Director of Growth Marketing and Analytics at Further Food. With extensive experience in developing multi-channel e-commerce strategies, Rivera's earlier roles include Sr. Digital Marketing Manager at Cost Plus World Market and Manager of Digital Marketing & Analytics at Virgin America, where campaign strategies led to significant increases in visits, bookings, and revenue. Rivera's career also encompasses roles at Charlotte Russe, Martha Stewart Living Omnimedia, and MTV Networks, demonstrating a strong capacity for managing teams and driving customer acquisition through diverse marketing channels. River graduated with a BA in Geography from UCLA.
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HOTALING & CO.
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Hotaling & Co., the leading San Francisco importer & distiller, offers the finest curated portfolio of premium artisanal spirits including Luxardo Liqueurs, Nikka Whisky, Kavalan Whisky, HINE Cognac, Denizen Rum, and HIRSCH Selected Whiskeys. Hotaling & Co., originally named Anchor Distilling Company, was established in 1993 and is credited with releasing America’s first craft whiskey (Old Potrero) and American craft gin (Junipero Gin) after Prohibition. In 2010, Anchor Distilling Company was sold to a business partnership that included Tony Foglio and London's oldest wine and spirit merchant, Berry Bros. & Rudd and began expanding to incorporate a collection of super-premium artisanal spirits imported from around the world. In 2017, Anchor Distilling became Hotaling & Co. The new name is a nod to one of Anchor Distilling’s most beloved small batch whiskies (Old Potrero Hotaling’s Whiskey) and to the San Francisco legend A.P. Hotaling, who came out West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country. Today, Hotaling & Co. celebrates exciting growth and achievements; marking its 26th year of distilling and its 10th year of commercially uniting artisan distillers from around the world and sharing their stories to discerning consumers. HotalingandCo.com