Sandra Holt

Sandra Holt has a strong background in the hospitality industry, with extensive experience in sales and marketing. Sandra began their career at Holiday Inn in 1992 as a Sales Manager, where they successfully solicited the corporate market and achieved a 40% increase in revenue. In 1994, Sandra moved on to The Hotel Roanoke & Conference Center as a Corporate Sales Manager, responsible for selling conferences and guest rooms. Sandra excelled in this role and was promoted to Senior Sales Manager in 2002, where they represented the hotel and developed new customer relationships. In 2004, Sandra became the Assistant Director of Sales, and then went on to become the Director of Sales and Marketing in 2007. In this role, they led the development and execution of sales and marketing plans, exceeding budgeted revenues and market share targets. Sandra also played a key role in planning and promoting the hotel's catering business. Throughout their career, Sandra has consistently demonstrated an ability to maximize revenue and build strong customer relationships.

Sandra Holt has been actively pursuing their education with a focus on sales and hospitality. In 1995, they attended the Hospitality Sales Workshop at Virginia Tech, where they gained valuable knowledge in the field. Continuing their educational journey, Sandra enrolled in Virginia Tech again in 2001, this time focusing on improving profitable sales. Although specific degree names are not provided, it is evident that Sandra prioritized enhancing their skills in sales and hospitality throughout their education. Additionally, in October 2021, they obtained a certification in Cvent Supplier Network from Cvent, further expanding their expertise in the industry.