Shari Rivera

Shari Rivera currently serves as the Regional Director of Sales and Marketing at Sinceri Senior Living since November 2025. Prior to this role, Shari held various positions at AlerisLife from June 2010 to November 2025, including Senior Regional Director of Sales and Marketing and Regional Director of Sales for Owned Communities, among others. Shari also worked at Five Star Senior Living from June 2010 to June 2025, where roles included Regional Director of Sales and Marketing and National Sales Mentor. Key responsibilities throughout Shari's career have encompassed internal and external sales to enhance census figures, community engagement, forecasting, budgeting, event planning, and advertising.