Maritza M. is an experienced professional in the hospitality industry, currently serving as Gerente Cuentas Clave at Hoteles Lucerna since October 2018. Previous roles include Gerente General at Lucerna Hermosillo and Director Comercial at Hoteles Lucerna, where responsibilities encompassed marketing plan development, budget achievement, sales director training, and promotional activities. Maritza has also held the position of Gerente de Ventas, focusing on strategic planning for hotel openings and budget preparation. Earlier experience includes roles at Holiday Inn and Milenium Gpo Hotelero Mexicano, with a strong emphasis on annual marketing plans, budget management, and sales strategies. Maritza holds a Licenciatura in Administración de Empresas Turísticas from Tecnologico de Nogales.
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