Vinicius Araújo

Vinicius Araújo is a seasoned marketing professional with extensive experience in digital marketing and growth strategies. Currently serving as Head of Global Growth Marketing at Hotmart since May 2020, Vinicius oversees a team of 50 and is responsible for marketing performance, web analytics, SEO, content, and CRM. Previously, at Banco PAN from February 2019 to May 2020, Vinicius led the Digital Marketing area during a major digital transformation, focusing on customer lifecycle management and data-driven decision-making. As Head of Growth Marketing at Webmotors from March 2017 to February 2019, Vinicius structured digital marketing initiatives and implemented advanced CRM systems. Other notable roles include Digital Marketing & CRM Executive Manager at Grupo Netshoes and various marketing positions at Via Varejo SA, Multiplus S/A, and TBA UNIÃO LTDA. Vinicius holds a Business and Marketing Management certificate from ESPM and a degree in Business Administration from FAAP, as well as a law degree from Damásio Educacional.