Hotspex
Caterine Camacho is an experienced Human Resources professional currently serving as a Human Resources Coordinator at Hotspex since May 2022, overseeing HRIS management, recruitment, onboarding, offboarding, benefits administration, and payroll processes. Prior to this role, Caterine held an internship as a Human Resources Coordinator Intern, where responsibilities included implementing HR management software and supporting international recruitment. Caterine's extensive background in academia includes roles as a Strategic Alliance Coordinator and Professor at Universidad Católica de Colombia, focusing on customer service, budget management, and quality improvement initiatives. Educational accomplishments include a Postgraduate Certificate in Business Administration and Management with a focus on Human Resources from Lambton College, a Master's degree in Engineering/Industrial Management, and a Graduate degree in Economics, all from Universidad Católica de Colombia.
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Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.