Hotspex
Chaim K. is currently working as an Associate Director at Hotspex, specializing in Behavioral Science and Analytics. With a strong background in education and research, Chaim previously held positions as a Part-time Lecturer at Concordia University, a Part-time Professor at Sheridan College, and a Research Analyst at BEworks. Chaim also has experience in fundraising project management and has worked as a Lecturer at Collège Ellis. With a Ph.D. in Marketing from Concordia University, Chaim has a wealth of knowledge in consumer behavior and research methods.
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Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.