Hotspex
Jalal Ahmed is an experienced professional in market research and online survey programming, currently serving as a Market Research Programmer at LoyaltyOne (AIR MILES Reward Program) since July 2011. Jalal Ahmed has been with HOTSPEX Inc. since August 2005, holding positions as Manager of Online Survey Programming and Programmer and Tabulator. Earlier in the career, Jalal Ahmed worked as Manager of Data Analysis at MRC-MODE from 1991 to 1999. Academic credentials include a Bachelor of Science in Computer Science and Business Administration from the University of Windsor (2001-2004) and a brief educational stint at the University of Toronto in 2005.
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Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.