Hotspex
Juan Velasquez Palma is a Research Associate at Hotspex since May 2023. Prior to this, Juan worked as an Assembler at Artcraft Kitchens, where Juan assembled, cut, and prepared RV components for installation. Juan also has experience as an Operations Coordinator at VETTOP CO, overseeing general procedures and supply chain management. With a background in veterinary medicine, Juan has worked as a Veterinarian at Inversora Rafaela SA, specializing in the breeding and management of livestock. Juan holds a Bachelor of Business Administration in Marketing from Niagara College, an Especialista en Epidemiología from Universidad del Tolima, and a degree in Medico veterinario y zootecnista also from Universidad del Tolima.
Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.