Hotspex
Kamala Allsop is a Senior Vice President at Hotspex, where she has been since March 2007. Prior to that, she held the title of Vice President at Ipsos ASI from August 2002 to January 2007, at Maritz Research from December 2000 to August 2002, and at ABM Research Ltd. from August 1999 to December 2000. She also served as Senior Consultant to Vice President at Thompson Lightstone from January 1993 to March 1999. Kamala Allsop holds an HBA in Political Science from the University of Waterloo.
Hotspex
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.