Beatriz Zabala Rubio

Beatriz Zabala Rubio serves as the Associate Director and Head of Strategy at Hotwire since February 2020. Prior to this role, Beatriz worked at Omnicom PR Group Iberia from 2016 to February 2020 as an Account Director and Group Manager, leading communication strategies for clients such as Decathlon and Tim Hortons. From 2007 to May 2016, Beatriz was an Account Supervisor at Ketchum, where responsibilities included executing communication strategies for prominent brands like IKEA and Schweppes Suntory. Earlier experience includes the role of Account Executive at Evercom from 2003 to 2007, focusing on communication advisory and strategy development. Beatriz holds a Master's degree in Corporate and Advertising Communication from Universidad Complutense de Madrid and a degree in Advertising and Public Relations from EHU. Currently, Beatriz is pursuing a degree in Technological Competencies for Community Managers at Universidad Nacional de Educación a Distancia – U.N.E.D.