Hotwire
Mike Garrison has a diverse work experience in brand strategy, planning, insights, and consumer research. Mike is currently the Senior Vice President at Hotwire, where they lead brand strategy and planning. Prior to that, they worked as the Vice President of Brand Strategy and Planning at Hotwire. Before joining Hotwire, Mike held the position of Vice President of Insights and Strategy at Padilla from 2017 to 2021. Mike also worked as a Senior Consumer Strategist at CEB Iconoculture Consumer Insights (now Gartner) from 2010 to 2017. Earlier in their career, Mike was involved in brand research and consumer insights at Nickelodeon and Nielsen Interactive Entertainment. In 2007, they worked as a self-employed strategist, providing strategic services, insights, and research. Mike started their career at MTV, where they focused on brand and consumer insights in the gaming, TV, and digital sectors.
Mike Garrison attended the University of Arizona, where they studied English Language and Literature, General.
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Hotwire
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Hotwire is a global communications agency that helps businesses better engage and connect with their customers. From Sydney to San Francisco, they operate with a borderless mind-set across 22 locations including the UK, US, Mexico, France, Germany, Spain, Italy and Australia, together with co-branded partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners.