Anahita Besson

Anahita Besson is a seasoned marketing professional with extensive experience in brand growth and customer retention across various luxury and consumer goods companies. Currently serving as VP of Marketing at House of Noa since October 2024, Anahita previously held key roles including VP of Growth & Brand Marketing, and VP of Revenue at WearLIVELY, as well as VP of Retention at Function of Beauty. Anahita's tenure at L’OCCITANE Group from 2013 to 2021 encompassed multiple leadership positions in digital marketing and CRM, where significant accomplishments included the development of customer strategies for direct mail programs and the management of comprehensive multi-channel marketing initiatives. Prior roles also include CRM Associate at Cartier, Client and Business Development Coordinator at Chanel, and Marketing Intern at Burberry. Anahita holds a Master of Science in Integrated Marketing from New York University and a Bachelor of Arts in Global Communications from The American University of Paris.