Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. House of Tara pioneered the bridal make up profession in Nigeria in 1998, and launched the first bridal directory in Nigeria in 1999, facilitated the first-ever series of bridal seminars in 2000. It established the country’s first make up studio and make up school in 2004 and launched the Tara Product line, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise. It also hosted Nigeria’s first Make-Up Conference in 2014.

House of Tara currently has 17 studios currently in 9 states, with plans to build studios across Nigeria in  Warri, Calabar, Akure, Ogbomosho, Bauchi, Jos, Abba, Makurdi and more, and outside Nigeria in South Africa, Kenya and Ghana. 

Spread across the three main streams of The Make-up Studio, The Makeup School and the TARA product line comprising beauty products and professional make-up kits, the company employs over 90 employees and has a groundbreaking network of over 3,000 reps across the country.

Beauty & Cosmetics

Education

Retail

House of Tara International

Tara Fela-Durotoye

Queen Chinwo

Oyindamola Ojubanire

Ogbebor Kennedy

Thonia King

Rhema Akabuogu

Onuoha Goodluck Uchechi

Maria Akuku

Gift Omida

Ejiroghene Obukohwo

Chidinma E. Nwabuike

Bibiana I.

Adeola Animashaun

Yetunde Fatai

The Sales and Retail team at House of Tara International is responsible for driving product sales, increasing brand presence, and enhancing customer experiences across various retail channels. This team manages the distribution of House of Tara's beauty products and professional makeup kits through its extensive network of studios and representatives. They oversee retail operations, coordinate sales strategies, engage directly with customers, and ensure that the brand's makeup artistry and product lines are effectively promoted and sold. By leveraging their expertise in sales and marketing, this team strives to expand the company's reach both within Nigeria and across Africa.

Sales and Retail

Sales and Retail

About

Team members