Courtney Rafter

House of Wu is the story of an entrepreneurial dream. Wen Wu began a career in engineering but had ambitions to start his own business. He came across a struggling bridal shop and was introduced to the formalwear industry. With that experience, Wen understood how to truly help the profession—create the best formalwear designs to serve bridal shops across all markets. Fulfilling this mission took grit and hard work. Wen started House of Wu traveling with bridal gowns in his car and visiting retailers across the U.S. He delivered personalized customer service and listened to retailers’ needs. This business model grew to include collections that celebrate all of life’s milestones encompassing Quinceañera, prom, pageant and bridal. After over thirty years in business, House of Wu is a leading global fashion house with a network of over 1,200 retailers in the United States, Canada, Europe, Mexico, the Middle East, Central and South America, and the Caribbean. House of Wu, now a division of Adrianna Papell, currently carries 15 designer labels across a broad range of categories including bridal, bridesmaids, mother of the bride, prom, pageant, and Quinceanera. Each brand targets a specific positioning with an overall focus on quality design, fit, and fabrication at an affordable price. Our bridal designs showcase unique beadwork which delivers creativity and individuality that is hard to find in today’s marketplace. Our prom designs have been an industry leader with a wide range of innovative fabrics, trend-right colors, and flattering fits. As the company continues to expand each collection and introduce top fashion design trends, it does so behind a single vision – a dress for every dream.