Emma Baker

Director - People Operations (data, Systems & Reward) at Houseful

Emma Baker is an experienced HR professional with a strong background in people operations, having held key roles at several organizations. Currently serving as the Director of People Operations (Data, Systems & Reward) at Houseful since March 2025, Emma previously worked at Zoopla, where positions included Head of People Operations and Reward and HR Operations Manager from November 2018 to March 2025. Prior experience includes roles at JUST EAT as HR Operations Manager and HR Business Partner from January 2014 to November 2021, and various HR positions at Safestore from April 2008 to October 2013. Emma holds a CIPD Intermediate Certificate in Human Resource Management from Hertford Regional College and an educational background from Loreto College St Albans.

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Houseful

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We’ve recently renamed our wider business to ‘Houseful’, which is why the name might be new to you. By doing so, we can now showcase the breadth of our brands and connected capabilities that are driving progress in the property industry. Houseful is the leader in residential property software, data and insight - owning and operating a family of trusted and established brands, including Zoopla, Hometrack, Prime Location, Mojo, Alto and Calcasa. It also means that when you work for one of our brands, you’re part of something much bigger. At Houseful, we are powering better property decisions for everyone - and our door is always open to new applicants, regardless of race, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.