Aiora Garcia Baztarrica

Aiora Garcia Baztarrica currently serves as Team Leader of Global Sales at Hovmand A/S, a position held since October 2022, where responsibilities include leading and developing the global sales team and establishing strategic direction for the department. Aiora manages business relationships with resellers and direct customers globally. Previous experience includes serving as Inside Sales Manager, focusing on sales in North and South America, Portugal, Spain, Australia, and New Zealand. Aiora also worked at IKEA as Sales Team Leader, overseeing a team and driving sales profitability. Early career experiences encompass roles at Eroski as a cashier and an internship at Hertell S.Coop. Aiora holds a Master’s degree in Economics and Business Administration with a focus on Global Marketing and Consumer Culture from Syddansk Universitet, a Bachelor of Business Administration from emlyon business school, and a Double degree in Business Administration and Management with International Management Skills from the University of Deusto.