PF

Pamela Forbus

Venture Limited Partner at How Women Invest

Pamela Forbus currently serves as SVP, Global Chief of Insights & Analytics at Mondelēz International and as a Senior Advisor at Sharma Strategy Group. Previous roles include SVP, Chief Marketing Officer North America at Pernod Ricard, where strategic direction was provided for 26 brands, and SVP, Consumer Experience, Data Science and Insights at The Walt Disney Studios, responsible for centralizing consumer strategy efforts. Forbus spent nearly two decades at PepsiCo in various leadership roles, culminating as SVP of Global Insights & Analytics, contributing significantly to business growth through demand-science strategies. Earlier career experiences include roles at Campbell-Ewald Advertising, Doner, TBWA\Chiat\Day, and Young & Rubicam. Forbus holds a BBA from Saginaw Valley State University and has completed executive education at Stanford Law School, How Women Lead, and Yale School of Management.

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Dallas, United States

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