Shefali Bhasin Billon is a seasoned marketing and communications professional with extensive experience across various sectors, including non-profit and consulting. Currently serving as a Marketing and Communication Advisor at BUILD since November 2021, Shefali is dedicated to empowering youth through entrepreneurship. As a Limited Partner at How Women Invest and a Board Member at the Canadian Women's Network, Shefali actively contributes to advancing women's roles in business. With a proven track record as a Fractional CMO and Business Development Leader at Lumina Consulting, Shefali specializes in brand strategy and digital marketing for diverse organizations. Previous positions include Senior Director of Marketing and Community Engagement at BizWorld.org and Director of Marketing at Animation Mentor. Shefali holds an MBA in International Management from the Middlebury Institute of International Studies and a Bachelor of Commerce degree in Marketing and Finance from the University of Calgary.