Vycky Lara

Vycky Lara serves as the Chief Technology Officer at Howard Hughes Holdings Inc. since June 2023, leading the technology strategy and execution to drive growth and innovation for the company. Prior to this role, Vycky spent 17 years at RealFoundations in various capacities, including Senior Vice President of Enterprise Applications & Project Delivery and Partner Enterprise Managing Consultant, where responsibilities encompassed business development, risk management, and consulting services. Vycky's expertise includes international project planning, organizational diagnostics, post-merger integration, business process improvement, and enterprise system integration. Earlier career experience includes managerial roles at The Mills Corporation and Charles E Smith Realty, focusing on lease administration and financial management. Vycky holds a Bachelor of Science degree in Accounting from the University of Maryland.