Ellen Kim

Ellen Kim is an accomplished marketing professional with extensive experience in brand and digital marketing across various industries. Currently serving as a Senior Brand Marketing Manager at HoYoverse since August 2023, Ellen leads brand marketing strategies for Honkai: Star Rail in the Korean market, managing the marketing budget for optimal resource utilization. Prior roles include Brand & Hardware Marketing Manager for PlayStation in the APAC region at Sony, where Ellen was instrumental in the launch campaign for PlayStation 5 and developed regional marketing plans for hardware and peripherals. Additionally, Ellen has held digital marketing management positions at MIDAS IT Co., Ltd. and 말랑 주식회사, alongside earlier experience in academic and media roles. Ellen holds an MBA in Marketing and International Business from Hankuk University of Foreign Studies and a BBA in Marketing from the University of Santo Tomas.