Yoyo Chen

Yoyo Chen serves as the Overseas Marketing Manager at miHoYo Co., Ltd. since June 2019, overseeing marketing efforts for the successful Open-World Adventure RPG game Genshin Impact. Prior to this role, Yoyo worked at IGG as a Business Developer Manager from December 2016 to May 2019, where responsibilities included business collaborations. Yoyo's earlier experience includes a position as Media Specialist at NetDragon Websoft Inc. from March 2014 to November 2016, focusing on ad campaign optimization, partner relations, and brand awareness initiatives, as well as a role as Strategic Development Assistant within the same company. Yoyo holds a Master's degree in Marketing and Advertising from the University of Leeds and a Bachelor's degree in International Business from Jiangxi University of Finance and Economics.