Aritrika Das

Aritrika Das is an experienced marketing professional currently serving as the Country Marketing Lead for Premium Consumer Devices at HP since October 2022, where Aritrika leads brand initiatives in the super-premium PC market. Prior to this role, Aritrika held various positions at Flipkart, contributing as a Senior Brand Manager focused on e-commerce penetration in the fashion and FMCG sectors. Aritrika's earlier experience includes significant roles at MakeMyTrip.com, where Aritrika was part of the core team for a new initiative in alternative accommodations, and at Reliance Brands Ltd., managing marketing for GAS Jeans in India. Aritrika's career began at Tata Consultancy Services, working as a developer, and includes an internship at SABMiller India in corporate affairs. Aritrika holds a PGDM in Communications and Brand Management from MICA and a BCA in Computer Applications from West Bengal University of Technology.