Benji Hassell

Benji Hassell is an accomplished professional in brand sponsorship and sports marketing, currently leading the HP master brand sponsorship strategy and customer experience program for Scuderia Ferrari HP and Real Madrid from February 2022. Prior roles include Senior Manager of Sports & Entertainment Marketing at Poly HP, focusing on the partnership with Oracle Red Bull Racing, and Founder & CEO of 22 Marketing, which aimed to deliver sustainable and equal sponsorships. Benji has also held positions at Bright Partnerships, managing major sponsorship accounts such as Rugby World Cup and European Tour golf events, as well as contributing to the planning of Formula 1 and other sports. With a solid educational background, including a BSc in Geography from the University of Birmingham and a Diploma in Management & Leadership from the Chartered Management Institute, Benji demonstrates a strong commitment to driving impactful branding strategies in the sports industry.