Bethany Mitchell Madrid

Bethany Mitchell Madrid is an accomplished professional with extensive experience in global partner strategy and communications, currently serving as the Global Partner Strategy & Communications Manager at HP since May 2013. In this role, Bethany leads change management initiatives for commercial resellers and channel partners, overseeing the digital rollout of the HP Amplify Partner Program. Previous positions at HP include Partner Communications Lead and Chief of Staff for Global GTM Strategy, where Bethany drove strategic planning and operational initiatives. Prior to HP, Bethany worked at BMC Software, managing a global partner portal and communications for a significant revenue-generating online community. Additional experience includes eCommerce management at Aegis Mortgage and operations management at ExecuTrain. Bethany holds a BBA in Marketing from the University of Oklahoma.