Itsaso Lazcano García

Itsaso Lazcano García is a skilled marketing professional with extensive experience in content creation and strategy. Currently serving as a Merchandiser at HP since June 2021, Itsaso focuses on optimizing the customer journey, developing marketing strategies, and analyzing campaign performance metrics. Prior to this role, Itsaso functioned as a Freelance Content Specialist from August 2019 to May 2021, collaborating with clients to align content with brand voice and marketing goals. Additional experience includes a position as a Content Specialist at ALDI ESPAÑA and CornerJob, where Itsaso developed social media strategies and engaging content across various platforms. Itsaso holds a degree in Advertising and Public Relations from Universidad Rey Juan Carlos, along with additional certifications in Google Analytics and creative advertising and design.