Hansel Merchor

Hansel Merchor is an experienced marketing professional with a focus on performance marketing and search engine marketing. Currently serving as the Director of Paid Search at HealthPlanOne since April 2022, Hansel previously held positions at Mediagistic, where roles included Director and Manager of Performance Marketing, with a notable achievement of developing the Performance Marketing team and enhancing SEM strategies. Prior experience includes serving as Search Engine Marketing Manager at Bisk Education, managing SEM campaigns for leading universities, and working as SEM Marketing Manager at Sendtec, where Hansel oversaw all aspects of SEM campaigns. Hansel's early career involved roles in project management and international marketing, supported by a comprehensive educational background with multiple degrees in business and marketing from institutions such as Missouri State University and the University of San Francisco.