Spark Foundry
Theresa McKallen is a seasoned digital marketing professional with extensive experience in paid search management. Currently serving as the Director of Paid Search at Spark Foundry since January 2023, Theresa previously held roles including Associate Director and Senior SEM Program Manager at Merkle, where significant accounts included Cisco Systems and JP Morgan Wealth & Asset Management. Prior positions include Search Marketing Analyst at KoMarketing, Paid Search Coordinator at PMX Agency, and Digital Marketing Intern at Path Interactive, all contributing to a strong foundation in digital marketing strategies, campaign management, and analytics. Theresa holds a Bachelor’s degree in Business Administration with a focus on Marketing from Loyola University Maryland and completed studies at Italiaidea School in Italy.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”