Erika Dale

Erika Dale serves as the Chief Strategy Officer at HSAD North America since July 2024. Previously, Erika was the Head Of Strategy at Article Group, where leadership focused on audience-first approaches and system building from March 2021 to July 2024. With extensive experience as a Brand Strategy and Communications Consultant from 2012 to March 2021, Erika specialized in launching new brands and developing positioning strategies. Erika also held roles as SVP of Engagement and Development at the American Association of Advertising Agencies, Co-Founder and CMO/CGO at SWAAY Media, and Consulting VP at SS+K, among others. Erika’s background includes leading marketing efforts at prominent agencies such as Young & Rubicam Group, DDB Worldwide, and McCann Healthcare. Erika holds a Bachelor's Degree in Media and Marketing from New York University and an MBA from Baruch College.