Sasha Zinevych

Sasha Zinevych is a seasoned marketing professional with extensive experience in audience planning and growth marketing. Currently serving as a Senior Audience Planner at HSAD North America, Sasha develops audience strategies and insights for LG Electronics in the Home Entertainment and Home Appliances sectors. Prior to this role, Sasha held positions including Senior Growth Marketing Manager at InsideHook, where responsibilities included business intelligence analytics and cross-platform growth strategies. Experience as Growth Marketing Manager involved identifying target audiences and optimizing content marketing across digital channels. Earlier roles included Brand Manager at Мираторг, where Sasha launched innovative products, and Senior Brand Marketing Manager at Mareven Food Central LLC, overseeing brand portfolios and product development. Additional experience includes social media management at The Coca-Cola Company and marketing training at Unilever, recognized for rapid innovation achievements. Sasha holds an MBA in Business Analytics from Lehigh University and a master’s degree in Marketing Communications and PR from the Higher School of Economics.