Adam Cohen

Adam Cohen is an accomplished professional in product strategy and consumer empowerment within the healthcare and financial sectors. Currently serving as Senior Managing Director of Product Strategy at HSA Bank since June 2025, Cohen previously held the position of Vice President, Health and Investments Market Strategy at WEX, where the focus was on enhancing healthcare accessibility and financial security from January 2020 to May 2025. Prior experience includes significant roles at Cigna, where Cohen was Senior Director of Consumerism Product Management, overseeing innovative healthcare products, and leading teams to improve consumer experiences. Cohen's career began at Prudential Financial, advancing through various leadership roles focused on investment strategies and innovative service development. Educational credentials include an MBA in Finance from the University of Connecticut School of Business and a Bachelor's degree in Finance from Boston University's Questrom School of Business.