Jelle Groot

Jelle Groot is an experienced business professional currently serving as a Lecturer in Business Administration at HU University of Applied Sciences Utrecht since August 2024. Before this role, Jelle co-founded Appfront, a company focused on AI-driven software development, from July 2023 to July 2024. Jelle's previous positions include Vice President Revenue at Honeypot.io, where responsibilities encompassed overseeing revenue across multiple European markets, leading a team of 35, and achieving significant revenue growth and profitability. Jelle started at Honeypot as the first employee outside Germany, successfully establishing the company in the Netherlands. Earlier experience includes positions as an Analyst at Rabobank, where insights were provided to corporate clients in the Wholesale Banking division, and a Junior Business Manager at BinckBank, managing projects related to online brokerage. Academic credentials include an MSc in Business Economics and a BSc in Economics and Business from the University of Amsterdam.