HUB Cycling
Sofia Montant is an accomplished professional with extensive experience in marketing and program coordination across various sectors. Currently serving as a Student Services/Program Coordinator at HUB Cycling since March 2022, Sofia focuses on educating road users to enhance safety and awareness. Prior to this role, Sofia held positions including Marketing and Operations Manager at Yes Cycle, where responsibilities included organizing bike tours and developing partnerships, and Head Operations Manager at Pink Cactus Mérida, emphasizing client communication and negotiation. Sofia's earlier experience includes several marketing roles at BNN México, Intrepid Travel, and Global Leads Group, where tasks ranged from developing marketing strategies to managing client relations. Sofia holds a degree in Marketing from Universidad Iberoamericana and has participated in academic exchanges in Australia and Denmark.
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HUB Cycling
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HUB Cycling is a charitable non-profit organization that has spent over 20 years removing barriers to cycling in Metro Vancouver while cultivating active transportation's health, environmental, and economic benefits. HUB has educated thousands of people, motivated thousands more, and championed improvements such as #UnGapTheMap to create a connected cycling network. HUB Cycling’s mission is to get more people cycling more often. We make cycling better through education, action and events. More cycling means healthier, happier, more connected communities. We’re leading the way in making cycling an attractive choice for everyone.