Mickael Berend

Mickael Berend is a seasoned marketing professional with extensive experience in top-tier luxury brands and sports marketing. Currently serving as the Chief Marketing Officer at Hublot since September 2025, Mickael previously held various positions at TAG Heuer from January 2018 to September 2025, culminating in the role of Global Partnerships and Ambassadors Director, where responsibilities included defining global sponsorship strategies and managing high-profile partnerships across multiple sports sectors. Prior experience at Peugeot from July 2010 to December 2017 involved leading marketing communications and organizing international events, while initial roles included assistant positions at BMW and FIFA. Educational qualifications include a Master's degree in International Marketing from Rennes School of Business and a Bachelor of Arts in International Business with a focus on Sports Marketing from Friedrich-Alexander-Universität Erlangen-Nürnberg.