Amanda Kopen

Amanda Kopen is a Team Manager of Global Microapps and Tech SEO at HubSpot, where responsibilities include leading a team to produce microapps, monitoring HubSpot media properties' technical health, and managing Go-to-Market strategies for AI microapps. With prior experience as a Senior SEO Strategist at HubSpot, Amanda significantly increased organic traffic to The Hustle blog and trained team members in SEO practices. Earlier roles include positions at Mainstay, AWS, and John Guilfoil Public Relations, where Amanda developed marketing content, managed digital campaigns, and created press releases. Amanda holds a Bachelor of Arts in Communication Studies from Northeastern University and an Associate of Arts in Communication Studies from Saddleback College.