Derek Daffara is an experienced data professional with a strong background in data analytics, modeling, and market intelligence. At AdvanSix, Derek served as a Data Modeling and Visualization Specialist, enhancing company-wide data-driven decision-making and developing an automated Cost Curve model. As a Market Intelligence Analyst, contributions included optimizing pricing strategies and implementing PowerBI for real-time analytics. At HubSpot, Derek advanced to Senior Data Analyst, building scalable data architectures and creating self-service dashboards for over 1,400 sales representatives. In the role of Principal Prospecting Strategy Manager, Derek designed a data-driven growth strategy utilizing machine learning to enhance upselling opportunities. Previous experience at Canon USA involved analyzing competitive products and developing sales playbooks. Derek holds a Bachelor’s Degree in Business Administration from Marist College and a Master's Degree in Data Science from Eastern University.
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