Stephanie Serrano is a Senior Product Designer II at HubSpot, bringing over 12 years of experience in product strategy, UX, and interface design. Previously, they led significant design initiatives at companies such as Wells Fargo, Sutter Health, and DocuSign, where they utilized user-centered design principles to enhance usability and customer satisfaction. Their impactful work included a redesign of the Wells Fargo app, which improved wayfinding success rates from 55% to 95%, and a restructured UX flow for Sutter Health that drastically reduced customer support calls. Stephanie also holds multiple UX certifications and is currently pursuing a Bachelor's degree in Graphic Design.
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