Sarah Sobiha

Sarah Sobiha is an experienced New Product Development Manager at Huda Beauty, overseeing four direct reports since January 2020. With a strong background in global new product development across multiple sectors, Sarah has played key roles in go-to-market planning, project management, and process improvement. Previous positions include International Product Development Manager at Parfums Christian Dior, where responsibilities encompassed skincare and perfume exclusives, and Product Manager Assistant at L'Oréal, involved in launching products and developing marketing strategies. Sarah holds a Master’s Degree in Marketing and Market Research and a Bachelor's Degree in Political and Social Sciences from Sciences Po.