Andreea Saioc

Andreea Saioc is a brand and creative strategy professional specializing in cultural and visual semiotics and digital ethnography. With over a decade of experience working across EMEA, AMER, APAC, and SEA, they have collaborated with global brands such as Disney+ and Google, translating cultural nuances into commercial growth. Currently an independent consultant, Andreea crafts strategies that connect brands with human behavior, drawing from diverse sources to navigate creativity and commerce. They hold a BA (Hons) from Cardiff University and have studied at Macquarie University.