HUGO BOSS
Amanda Calder-McLaren is a seasoned marketing professional with extensive experience in brand communications and marketing strategy. Currently serving as the Global Marketing Lead for HUGO BOSS, Amanda previously held the position of Chief Marketing Officer at Montirex LTD., where responsibilities included defining brand strategy and enhancing team capabilities for a rapidly growing sportswear brand. As Senior Director of Brand Marketing EMEA at The North Face, Amanda oversaw successful brand campaigns that contributed to significant growth in the region. Amanda's career began at Speed Communications, where a progression from Senior Account Executive to Director allowed for leadership of high-profile client marketing initiatives. Additionally, Amanda has contributed to the sports industry as a board member of Badminton England and has a solid academic foundation with a BSc in Management Science and Maths from The University of Manchester and a postgraduate degree in Music.
This person is not in any teams
This person is not in any offices
HUGO BOSS
16 followers
HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.