Ayfer Ceylan

Ayfer Ceylan possesses extensive experience in fashion and e-commerce, currently serving as Buyer HUGO Womenswear Global eCom at HUGO BOSS since January 2022. Previous roles include Global Planning Manager at Amazon, where responsibilities involved business consultation for strategic vendors, data analysis for performance improvement, and project management for operational excellence. Ayfer's career at HUGO BOSS began in 2010 with positions ranging from Working Student in Factory Outlet to roles in Brand Management, emphasizing data analysis and reporting. Additionally, internships with Porsche Lifestyle Group and creative projects at Breuninger and HOLY FASHION GROUP have further developed expertise in product management and market analysis. Ayfer holds a Master of Science in Textile Chain Research and a Bachelor of Science in International Fashion Retail from Reutlingen University, alongside a background in business studies.